freeallnovels Chapter 114 The Lion Opens His Mouth
Chapter 114 The Lion Opens His Mouth
Chapter 114 The Lion Opens His Mouth
Chapter 112 The Lion Opens His Mouth
"For a sports brand to become bigger and stronger, team management, business philosophy, design concept, craftsmanship, etc. are very important, all of which are the most basic things. However, on the basis of this series, the star Endorsement is the finishing touch, in other words, it is advertising. To put it bluntly, they are looking for you to advertise. As for the value of advertising, you should be very clear about it?"
Bertha explained.
I don’t dare to say anything else. Fatty is no stranger to words such as advertising and exposure. It’s just like the “Uniqlo” incident that happened before he came here, and the production model of “Pancake Man” with a box office of over one billion. The cost is more than 2000 million, but the cost of advertising has reached more than 2500 million.
The fact that it costs more to advertise than it takes to make a movie is telling.
People who invest money are not fools. If there is no money to make, they will not do this. It must be in line with certain business laws.
Some people may say that making movies is different from buying sneakers.
However, is it really different?
Just like what Bertha said about Jordan, in fact, Jordan is the best example.
Before Jordan signed with Nike, Nike at that time was actually on the verge of collapse.
And it was precisely because Jordan turned out that he was able to save the brand company and make him a legend.
Nike's sales in 1990 only exceeded 10 billion U.S. dollars, but in 93 it reached 40 billion. This growth rate is terrifying, and it is the only case in sports history.
Although all the credit is not entirely Jordan's, however, Jordan is indispensable.
It can be seen that a league-leading ball king has a lot of benefits for sneaker sales.
"Well. I know that." Fatty is not a fool. Bertha's explanation is clear enough. In Fatty's heart, in fact, he also put these contracts into limbo. Fatty is an extremely greedy person. No one wants money. If you want to cheat yourself and make yourself bleed, then you have to bargain, but he still doesn't know how to create greater value, and asked: "Then how can I ask for more money?" Woolen cloth?"
"Fatty, let me tell you. Don't take a dead salary. You need a steady stream of money. No matter how high the dead salary is, 2 million or even [-] million, it's only [-] million yuan." Bertha said.
"You mean to let you own the shares of the company? But can they agree?" the fat man asked.
"No, no, it's very likely that you won't even get a penny of the company's shares?" Bertha said.
The fat man didn't understand either, what was going on?
"You think capitalists are too simple. These days, people can't do anything for money. It is too common to make false accounts in the United States. In fact, it is not only in the United States that people believe that in China, everyone in society This situation exists in every corner. Think about it, you are just an empty shell now, you have nothing but yourself, and it is not easy for people to deceive you. I believe you have also heard of movies with a box office of more than 10 billion yuan. And their promotional cost is less than 1 million movies, but there are similar incidents of losses."
Bertha said.
These things are naturally clear, but things like this happen in Hollywood, and it has long been a common occurrence.
Since capitalists can do such things as making false accounts and not paying dividends to actors and screenwriters for the sake of profit, naturally this kind of big company can do it too.
Just like what Bertha said, the fat man is just an empty shell. They have the final say on the factory, technology, raw material prices, licensing fees, etc. They can say as much as they want, even if the fat man wants to say it. Suffering things.They simply exchanged the money from the left hand to the right hand, who wouldn't do such a thing.
After Bertha's analysis, Fatty also felt that the waters of these sports companies were really deep.
But did Shui Shen not sign the contract?
This is naturally not the money sent by others. At this time, Bertha said again: "So, to create greater value, we need to create our own brand, and we need the brand's shares and sales share."
Bertha is good enough.
This idea can come up.
Shares may not receive money, but the sales share is different.
These are all things that are on the surface and have records and statistics. They cannot be faked, and even if they want to be faked, it is extremely difficult, and it is clear at a glance.
Now for the fat man, the question is how much to divide into a suitable question, and, will they give it to you?Fatty also asked this question.
"How much is appropriate? 35%, this is the most reasonable data I have calculated."
Bertha said.
The fat man was also dumb when he heard it, and he also thought in his heart that such a lion would give you so much? 35%, which means that if Fatty's annual sales are 1000 million U.S. dollars, then Cao Jian will need 350 million U.S. dollars, which is a lot.Even before Nike and Jordan signed the contract, they didn't dare to start like a lion like Fatty, so greedy.
The fat man didn't do anything, everything was arranged by others, and he paid money, effort, and time to run the business, etc., but he wanted to share the profits equally with others.
The fat man consciously is extremely greedy for money, but now he finds that Bertha is even more greedy than himself. However, the fat man thinks this plan is good, but he is not too optimistic about this plan. I can't sign a contract with any of the three major sports brand companies.
Because it's so hard.
"Why is my plan not good? I see you are frowning." Bertha asked.
"That's good. But will people agree?" Fatty asked his own question.
"I will. The reason why you are so skeptical is that you have not discovered your commercial value." Bertha said.
Although Fatty has some fame now, he really doesn't think he has any commercial value, so he was taken aback for a while, and then he heard Bertha explain:
"Do you know which country has the most basketball fans in the world?"
"You wouldn't say it was China, would you?" the fat man said.
"It must be. It must be. Your commercial value lies in your skin color. This is the biggest capital, and of course your strength. Let's see. They are really stupid if they see your value and don't sign you."
"And now you don't need to worry, wait patiently, they will always come to you, you don't have to worry, and what you want is to impress them with your performance."
Bertha said.
Hearing this fat man is also exciting. Bertha said that, it means that as long as she can earn more than [-] million yuan in the next few years, it is not a dream. For the fat man, it is a naked temptation.
Therefore, Fatty also followed Bertha’s suggestion, writing these three items in the contract, creating a new brand, a minimum of 40% of the new brand’s shares, and a minimum of 35% of the new brand’s sales dividend. fuck off.
This is the contract given by the fat man.
After he got out of the system, he also told his agent about the contract. Tom's first reaction was, "Chen, you're not joking."
"No." After finishing speaking, the fat man hung up the phone directly, and started training instead.
Now whether one's own ability is strong or not is not only related to one's own face. Since the contract was drafted in this way, whether the fat man is serious or not is also linked to his personal interests.
If he performs well, then the three major sports companies will definitely ask him to sign a contract to get money. If he does not perform well, then the fat man may not get a penny.
(Third more. Continue various.)
(End of this chapter)