freeallnovels Chapter 254 New Plan, New Company
Chapter 254 New Plan, New Company
Chapter 254 New Plan, New Company
After many years in shopping malls, Wang Zhicheng would never believe that there is a free lunch in the world.
If anything, it's a scam!
Wang Zhicheng took over the plan that Zheng Xinguo handed over - the new brand planning plan.
After browsing through it quickly, Wang Zhicheng roughly understood the meaning of this plan:
That is, Pico invests in technology and capital, and Zhang Zifeng's portrait rights become shares, and the two parties jointly operate a joint-stock company.
This scheme is similar to a studio founded by a star under the name of a film and television company.
At first, Wang Zhicheng felt that this plan was operable.
This new company can be said to be a leather bag company, or it can be said to be an outsourced OEM company.
Its product operation relies entirely on Pico, but the final product does not bear the triangle trademark of Pico, but a new trademark.
Although the plan stated that Pico invested in technology and capital, in fact Pico didn't have to pay any money at all in the end.The production equipment and site are all ready-made, but it needs to spend money to promote the new brand.
Wang Zhicheng felt that this plan was practical, but the most important thing about this plan was profit distribution.
When Wang Zhicheng turned to the end, he saw that Zhang Zifeng held 70% of the shares and Pico held 30% of the shares.
Wang Zhicheng immediately shouted, "Impossible, we will never agree to such a condition. This is equivalent to that we will help you manufacture and sell sneakers for free. Not to mention that I will not agree to such a condition, even the board of directors of Pico will never agree to it." Agreed!"
Zheng Xinguo was not surprised to see Wang Zhicheng's excited look.
This plan is approved by the other party, but the share distribution needs to be negotiated.
Zheng Xinguo never thought that the other party would agree at first, otherwise, except for the other party being stupid, who would agree to such harsh conditions.
As long as the other party does not object to the plan, is it okay to allocate shares?
Asking prices all over the sky, paying back the money when you land, let's talk slowly!
Zheng Xinguo said with a smile, "Mr. Wang, we are very sincere. Why don't you take it back and show it to the leaders of your company. Maybe they are interested?"
Wang Zhicheng glanced at Zheng Xinguo, of course he understood what he meant, and went back with the plan without saying a word.
In the meeting room of Pico's headquarters that day, Xu Jinnan copied a few copies of the plan sent by Wang Zhicheng and distributed it to several high-level executives.
After most people had finished watching, Xu Jinnan shouted, "What do you think of the plan proposed by the other party?"
Chief Financial Officer Feng Cheng thought for a while and said: "I also think this plan can be considered. Zhang Zifeng's commercial value lies there. Since we can't spend so much money, it is a good way for the two parties to cooperate and make money together. However, I disagree with this share distribution plan."
Wu Bin, chief marketing officer, said, "This plan is operational, and we share benefits and risks together. At the same time, using his image can help us increase the popularity of Pico and the sales of other products, but the new company must control Pico's name."
Xu Jinnan heard that most people agreed with the plan, but he was not satisfied with the share allocation, and immediately said: "Since everyone agrees with the plan, how many shares do you think Zhang Zifeng should give!"
Feng Cheng, the chief financial officer, said: "This plan is run by us, designed by us, and sold by us. Mr. Zhang Zifeng only pays for the portrait rights, and wants to account for 70%. This is absolutely not acceptable. The maximum is 8%!"
Chief marketing officer Wu Bin said: "8%, I'm afraid it's not enough. Don't forget, Zhang Zifeng's image endorsement fee can get 2 to 3 million yuan a year, so why can it be so small?"
Chief Financial Officer Feng Cheng said: "His image endorsement rights are only available in the peak period. After he retires, how many people will still recognize him. But once the brand is established, it will earn money over the years, and it can be eaten for a lifetime." , passed down to descendants!"
Wu Bin, chief marketing officer, "Don't think that the other party is easy to deceive. Zhang Zifeng's manager is a graduate of the Duke University Business School. To put it bluntly, this brand is based on Zhang Zifeng's reputation. Without Zhang Zifeng's reputation, why is this brand famous!"
……
Pico executives discussed for an afternoon, and initially drew up a reserve price, but let Wang Zhicheng convey that it was 5%.
Zheng Xinguo heard the share sharing plan reported by Wang Zhicheng, "What? 5%, you're just sending me away! You have no sincerity in the negotiations!"
Wang Zhicheng said indifferently: "This new company is mainly operated by us. Zhang Zifeng just sits and gets so much money without doing anything. The most important thing is that now we agree with your proposal, but when Mr. Zhang retires, The influence is not as good as before, do you think we will still manage this brand with heart? How much money will Zhang Zifeng get by then?"
Of course, Zheng Xinguo had considered these too, setting such a high allocation was just for bargaining.
"Zhang Zifeng uses one year's endorsement fee to invest in other companies, and the income he can get in the future will not be lower than this! We will never agree to your company's plan!"
Talk about collapse!
It's good to get three to five billion a year in endorsement fees, but I have more than one endorsement.
It is the icing on the cake, without it and it will not hurt the bones.
I am now in full swing, but people have no long-term concerns, and there must be near-term worries. Zhang Zifeng is thinking about life after retirement.
Now that I have spare money, it is good to test the waters of business.
If the sales of the Maple Leaf brand were not good, Zhang Zifeng would lose the endorsement fee.
But if the sales are booming, Zhang Zifeng may get a higher income than 3 million or 5 million, and it will be a long-term income.
Zhang Zifeng also hopes to reach an agreement with Pico.
Zhang Zifeng wants to reach an agreement, and Pico also wants to reach an agreement.
A few days later, Wang Zhicheng and Zheng Xinguo sat together again for a new interview.
Wang Zhicheng smiled and said, "About what you said, I went back and discussed with the bosses, and I think this plan is still valuable. 10%, this is our company's reserve price, it really can't be too much. Think about our The company makes a lot of money, so it will focus on running the brand in the future, and then you can make a lot of money!"
Zheng Xinguo shouted, "65%, once Zhang Zifeng endorses other brands, it will definitely affect the sales of your Pico products. Don't say you haven't considered the benefits, otherwise you won't agree to this plan!"
Wang Zhicheng: "What? 65%, our company will not agree."
Zheng Xinguo: "Your company disagrees, okay, let's find other companies, I think these companies will be interested in talking with us!"
Wang Zhicheng: "Go to whoever you like!"
……
After a week of intense bargaining, Zheng Xinguo finally reached an agreement with Pico on behalf of Zhang Zifeng.
Zhang Zifeng used the image endorsement fee as a capital investment, and partnered with Pico to establish a new company specializing in the manufacture of Maple Leaf brand sporting goods.
In the new company, Pico holds 65% of the shares, and Zhang Zifeng holds 20% of the shares.
The remaining shares are purchased by other investors with actual funds, and the operating income is distributed in proportion to the shares.
The agreement was reached, and Pico and Zhang Zifeng jointly held a press conference.
Originally, the new company's products were to borrow Zhang Zifeng's reputation, so of course everyone should know.
During the press conference, Xu Jinnan said, "Zhang Zifeng has a positive and healthy image, and Pico has professional experience in manufacturing sporting goods. The cooperation between us and Zhang Zifeng will be a win-win situation, and it will also bring better and more sports to the majority of sports fans. Excellent product...”
Under the witness of a crowd of reporters, Zhang Zifeng and the chairman of Pico signed the document.
In fact, those documents were just for show, and the real contract documents were signed as early as a week ago.
Following the press conference, Nike and Adidas immediately knew that Zhang Zifeng had finally reached an agreement with Pico, which angered them.
Although Nike and Adidas have no enmity with Zhang Zifeng, but in business, if you block my way to get rich, it is a deadly enmity.
Since you don't know good from bad, you don't want to sign a contract with us.Then don't blame me for suppressing you!
Last season, Nike and Adidas didn't care about Zhang Zifeng,
But after comparing Huaxia Pico's sales performance with its own sales last year, they would no longer underestimate Zhang Zifeng.
With the efforts of Nike and Adidas, the suppression network against Zhang Zifeng was slowly rolled out.
(End of this chapter)